Monday, February 18, 2008

Mobile Media Marches On

Another good article this morning (this time from the BBC) which is indicative of the speed with which mobile media is advancing. The gist of the article is that the sales of smartphones will surpass the sale of laptops within the next 12 to 18 months.

Think about that -- 12 to 18 months. That is right around the corner. This means that everyone is quickly heading towards having robust media capability in their pocket, with a 24-7 connection. This supports what we've been saying about mobile media being the place where content providers need to be focussing -- not for sometime in the future, but right now.

This also means that the vision for mobile peer-to-peer distribution which gets charged to consumers through their carriers is a paradigm that should be set up now. If everyone has a media player in his or her pocket, and they can easily beam their favorite media to their friends, and the content providers can get paid on that transaction, that equals a win for everyone. That's where we need to be headed, and today's BBC coverage shows that the necessary shift in technology usage is fully underway.

No comments: