Briefly, take a look at this extremely important article which has emerged from the conference being presented this week by The Wrap. The article makes many great points.
The main thrust is a summary of research showing a vast expansion in the amount of time people are spending interacting with electronic media. No surprises here, but the numbers are very interesting to see.
Also, it goes deeper to discuss how media is now being used and some of the factors that have yet to have their full impact felt. It points out that the line between media use and communication has completely blurred, if not disappeared.
Finally, it foreshadows the impact of personal display devices such as the iPad. I can't overemphasize how important I think this new class of devices will become. It is the tipping point in digital media ultimately coming to dominate the entertainment business.
Take a look at the article. It is really worth the read.