Monday, May 16, 2011

Mobile Convergence: The Single Device Solution

Earlier this month, Nielsen released the results of a study that shows consumers moving towards tablet devices, and away from laptops and eReaders.  I commented at the time that this isn't news, but it is an important trend that should not be ignored.

In a recent interview, Jeff Bezos wouldn't confirm that Amazon is going to release its own tablet, but he didn't deny it either.  He did indicate that it wouldn't replace the Kindle, but I don't think I believe that.  He might say that now, but ultimately it won't make sense to sell a device that is great for reading and watching videos and playing games and listening to music and writing documents and drawing pictures, etc etc., and then sell another device that is just for reading.  At least, that makes no sense to me.

The bottom line on this is that consumers want to minimize the number of devices they own and use.  They want things to be simple, but comprehensive.  An iPad or other tablet can do most everything that a laptop, an eReader and an MP3 player can do, and a lot more.  iPad's will eventually work as Bluetooth mobile phones, as well.  I think the only reason they don't do that now is because Verizon & AT&T wouldn't support that model, but eventually they'll have to.

That's what consumers want.  If I can carry one device that literally does everything I need in terms of media and communication, and it weighs a little over a pound with excellent battery life, my Nook will be on eBay in a heartbeat, and my laptop won't leave my house.  And I love my Blackberry, but I'd probably be willing to sideline that, as well.

And all of you will do the same thing.  We are heading for a single device mobile solution.  There will be some resistance along the way (as there always is), but the trend is already undeniably clear.

12 comments:

Brian said...

I both agree and disagree. I have a Kindle and an iPad, and it's basically because I am too ADD to read a book on the iPad. I got the Kindle second.

Maybe if they can update the Kindle App to lock me out from the rest of the device, I will be okay. haha

Roger Goff said...

That's actually really interesting to me. I never thought of that, although I know I get easily distracted as well. You may actually be on to something with the software idea. Software that helps you stay on task would be useful for a lot of people I know.

Mike Hudson said...

I can see that you put a lot of hard work on your blog, I’m sure I’d visit here more often.Great job, keep posting interesting articles here. All The Best

Thanks
Mike Hudson from Yellow Pages Hyderabad

Roger Goff said...

Thank you, Mike. That is really nice of you.

Costa Rica Condos said...

I agree with you Mike,Its really a great blog with single device solution.As a Costa Rica Condos Expert I really need these kind of Mobile Instructions.

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Ambit Energy said...

It's just that business doesn't work well on them :)

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Best Buy to Let Mortgages said...

The bottom line on the consumers want to minimize the number of devices they owner of the comprehensive ipad and mp3 players devices.It really great article to get new informations.

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