Wednesday, September 26, 2012

Microsoft Hires Nancy Tellem: Why This Is Important

This week, Microsoft hired veteran television executive, Nancy Tellem, to head the company's new entertainment division.  The new division will be based in Los Angeles (where Tellem lives), rather than in Redmond, Washington where the main Microsoft headquarters is located.  When I posted this news on Twitter and Facebook a couple days ago, my buddy Mike Duffin asked me to explain why I thought this was important. So, this is why.

At its core, Microsoft is a software company.  It gained ubiquity and riches by commandeering the controls of virtually every PC in the world.  But that battle was over decades ago.  The real question since then has been "What should Microsoft do with its huge footprint and bank account?  Where does it go from here?"

The company has dabbled in hardware, sometimes with success and sometimes not, but hardware is a very low margin business.  It takes constant research and development, as well as constant design upgrades, and at the end of the day, the profit margins are generally tiny.  And other than Apple, it is difficult for a company to develop real brand loyalty around hardware.  Consumers like their latest gadget until a better one comes along.

Consumers are generally more interested in using gadgets than in just owning them.  That means that consumers ultimately respond primarily to the content and experience that their hardware and software deliver.  They like to watch programs and play games and use apps.

And not only are consumers more loyal to content than to hardware, but the per unit profit margin on content is much, much higher and it has a shelf life that keeps it earning money for decades.  It simply makes economic sense to move towards the content business.

So, why does Microsoft need a veteran entertainment exec like Nancy Tellem?  A couple of the biggest reasons:

1.  They recognize that if they want to develop a loyal audience, they need content that consumers actually like.  They ultimately can only develop and keep their audience engaged by delivering superior  entertainment.  Nancy Tellem is an experienced programming and development executive.  She knows how to create superior content.

2.  The entertainment business is very particular in its culture, and different from the technology business. Nancy Tellem is not only the ultimate insider, she is a major player who garners instant respect and stature for Microsoft.  Everyone in Hollywood takes her call and listens to what she says.  Microsoft needs that kind of power to break into an otherwise insular industry.

With all of that said, there is no guarantee that this will work.  It might be that Microsoft will not be welcomed into Hollywood.  But if anyone can help Microsoft succeed in entertainment, Nancy Tellem may very well be the one.  It will be interesting to see what happens.   

34 comments:

Mobile Device Management said...

Microsoft did well by hiring Nancy Tellem.

Business said...

Excellent information and facts. Only real difficulty I was basically receiving was viewing the pics. No idea exactly why.

Ross Taylor said...

Nice article, Microsoft launched a new Nancy Tellem system. It providing additional operating facilities, it will help spearhead the business's initiatives to turn System into a location where customers can enjoy all their enjoyment in one place. Mostly its use for gaming, entertainment, globe's most popular TV, films, songs and activities content, etc. I think, it's already launched in sep 2012, now peoples giving great response on this system. Tellem will put together a group to create sequence that will be available specifically through Windows System foundation. Industry Analysis

markus trescothic said...

I beyond doubt appreciate your articles and blogs.
remove PDF password

Haroon khan said...

Nice article and I like it very much.
It providing additional operating facilities,Only real difficulty.
Aluminum and Glass Works :-Aluminum works in bhiwadi :-Glass Dealer in bhiwadi:-Tuffen Glass Dealer In Rajasthan

xignite said...

I've found Lots of necessary information from your blog. Just bookmark your blog for more explore! I will definitely share this post with others. Thanks.

ListIndustries API to List industry names

salxyz said...

free work at home job work at home
completing simple surveys from home. no registration fees. join today (http://tinyurl.com/6j53ne6) ids (11659)

Kaisa said...

Microsoft for me do a good job for hiring this person and for sure we will see some changes on microsoft in near future.

Hamna Sayyad said...


learn forex free is all about forex market for beginners it has Articles about forex for the people who want to start forex trading from day one to end day.



learn forex free


learn forex


articles about forex

Tushar Rajput said...


Happy Diwali 2015

Happy Deepavali 2015


Happy Ganesh Chaturthi 2015 images

Happy Ganesh Chaturthi 2015


Happy New Year 2016

Happy New Year 2016 Images

New Year 2016



Happy Diwali 2015

Happy Deepavali 2015


Happy Deepavali 2015

Happy Diwali 2015

Tushar Rajput said...


hamari adhuri kahani full movie
dil dhadakne do full movie
abcd 2 full movie
abcd 2 full movie
hamari adhuri kahani full movie
dil dhadakne do full movie
abcd 2 full movie

Free Movie Online

Tushar Rajput said...

ABCD 2 Full Movie
Dil Dhadakne Do Full Movie
Hamari Adhuri Kahani Full Movie

Tushar Rajput said...

Full Movie
Full Movie Online


ABCD 2 Full Movie
Hamari Adhuri Kahani Full Movie

Tushar Rajput said...


Minions full movie
Mission Impossible 5 Full Movie
Mission Impossible 5 Full Movie Online
Whatsapp Status
Whatsapp Status In Hindi
Bajirao Mastani Full Movie
Baahubali Full Movie
Dilwale Full Movie
Hera Pheri 3 Full Movie
Tamasha Full Movie
Prem Ratan Dhan Payo Full Movie
M S Dhoni The Untold Story Full Movie
Jazbaa Full Movie
Singh Is Bling Full Movie
Kyaa Kool Hain Hum 3 Full Movie
Shaandaar Full Movie
Phantom Full Movie
Drishyam Full Movie
Bajrangi Bhaijaan Full Movie
Brothers Full Movie
Fan Full Movie
Mohenjo Daro Full Movie
Dangal Full Movie
Happy Diwali images
Happy Diwali 2015
Ganesh Chaturthi images
Happy Ganesh Chaturthi
Happy New Year 2016 Images
New Year 2016
Happy Diwali 2015
Happy Deepavali 2015
Happy Diwali
Happy Diwali 2015
Watch Movies Online
Free Movies Online
mission impossible 5 full movie
minions full movie Online

sarah said...

ppc4techsupport is providing inbound call for company business as a promoting your product.
click below to know.
ppc for tech support
ppc expert for tech support

jadu gar said...


Baahubali Full Movie In Hindi
Baahubali Full Movie
Bajrangi Bhaijaan Full Movie
Bajrangi Bhaijaan Full Movie Watch Online

honey sharma said...



Mission Impossible 5 Full Movie
Mission Impossible 5 Full Movie Watch Online
Mission Impossible 5 Full Movie Online
Brothers box office prediction

honey sharma said...


Mission Impossible 5 Full Movie
Mission Impossible 5 Full Movie Online
Mission Impossible 5 Full Movie Watch Online
Brothers box office collection

honey sharma said...

Mission Impossible 5 Full Movie Watch Online
Mission Impossible 5 Full Movie Online
Mission Impossible 5 Full Movie
Brothers box office prediction
Brothers box office collection

honey sharma said...

Phantom Full Movie
Welcome Back Full Movie
Phantom Box Office Collection

Kis Kisko Pyaar Karu Full Movie
Hero Full Movie

Wazir Full Movie

Kyaa Kool Hain Hum 3 Full Movie

bhagwandas said...



Must Know About Lord Krishna (Kanhiya) On This Janmashtami 2015

Krishna Janmashtami Images
Krishna Janmashtami images
Happy Janmashtami Images
Krishna Janmashtami HD Wallpaper
Krishna Janmashtami Photo
Krishna Janmshtami SMS
Shri Krishna Janmashtami 2015 Wishes in Marathi Gujarati kannada Bengali
Krishna Janmashtami 2015 Wishes in Marathi Gujarati kannada

We Also Have Ganesh Chaturthi Festival Information

Ganesh Chaturthi Songs Download
Ganesh Chaturthi HD Images Photos Download
Ganesh Chaturthi 2015 Puja Vidhi in Hindi PDF
Ganesh Chaturthi 2015 Songs Bhajan HD Videos Mp3

honey sharma said...



katti batti full movie
kis kisko pyaar karu full movie online

honey sharma said...



Happy Ganesh Chaturthi Wallpaper
Happy Ganesh Chaturthi Images
Happy Ganesh Chaturthi Wishes
Happy Ganesh Chaturthi 2015 Images
Happy Ganesh Chaturthi Wallpaper 2015
Happy Ganesh Chaturthi Statue 2015,
Happy Ganesh Chaturthi Festival 2015
Ganesh Visarjan 2015 Date
Happy Ganesh Chaturthi 2015 Wishes

honey sharma said...


Singh Is Bling Full Movie Online

honey sharma said...


Shaandaar Full Movie

honey sharma said...

Prem Ratan Dhan Payo Full Movie Download

The Vadhiya said...

HTML to XML Adsense ad Code Parcer Tool

Happy Diwali Messages Quotes English

Happy Diwali Pictures

Happy New Year 2016 Messages

Happy New Year 2016 SMS

Happy New Year 2016 Images

Happy New Year 2016 Quotes

Happy New Year 2016 Wallpaper

Happy Diwali Free wallpaper

Happy Diwali HD Wallpaper

Happy Diwali SMS in Hindi

Happy Diwali Hindi SMS

Happy Diwali Funny Jokes

New Year Wishes

New Year messages

New Year Pictures

New Year Wallpapers

xxx xxx said...

hera pheri 3 full movie watch online
bajirao mastani full movie watch online
dilwale full movie watch online
valentine week list 2016

Micheal Bowman said...

Forex scam, Forex fraud big problem more and more. Anyone can have a fur trader and perhaps that your know someone or someone you never met before. Scammers give you an idea to make your move with your money. Some scammers make you take a lot of risks in the foreign exchange market. Some fraudsters seem like a real bear, in fact, it is not.To get more data take a tour Forex Signals

Anonymous said...

Awesome Latest Hindi status share with your family and freinds.
Hindi status
Hindi Attitude status
Romantic Hindi Status

Anonymous said...

SB game hacker
Cartoon HD
Picsart

HGC B-nerds admin said...

Nice tutorial for beginners.
www.Bloggersguild.site
Alternative Keyword Planners

MD Alamin said...

If you are new to forex, candlestick is part of forex knowledge that you must learn to know. Being able to identify the candlestick pattern in forex can lead to extremely high profits. The first indication for someone that a currency may have profit capabilities are when it emerges. it is a Online Entertainment too. Computer software developed in recent years have given us the ability to track forex patterns better than ever before; and these patterns give investors the ability to track price movements.

Asliraf Ammar said...

Thanks Great Post. We are professional, delivering a world-class moving, relocation, removal, and storage solutions at highly competitive market prices in Dubai-UAE.movers in dubai, best movers in dubai, Respond in 24 hours, Phone: +971-526062215 best movers and packers in dubai East West Mover company that offers local movers, residential, commercial and worldwide moving services. Cheap movers in dubai, office movers in dubai.