Mobile Convergence: The Single Device Solution

Earlier this month, Nielsen released the results of a study that shows consumers moving towards tablet devices, and away from laptops and eReaders.  I commented at the time that this isn't news, but it is an important trend that should not be ignored.

In a recent interview, Jeff Bezos wouldn't confirm that Amazon is going to release its own tablet, but he didn't deny it either.  He did indicate that it wouldn't replace the Kindle, but I don't think I believe that.  He might say that now, but ultimately it won't make sense to sell a device that is great for reading and watching videos and playing games and listening to music and writing documents and drawing pictures, etc etc., and then sell another device that is just for reading.  At least, that makes no sense to me.

The bottom line on this is that consumers want to minimize the number of devices they own and use.  They want things to be simple, but comprehensive.  An iPad or other tablet can do most everything that a laptop, an eReader and an MP3 player can do, and a lot more.  iPad's will eventually work as Bluetooth mobile phones, as well.  I think the only reason they don't do that now is because Verizon & AT&T wouldn't support that model, but eventually they'll have to.

That's what consumers want.  If I can carry one device that literally does everything I need in terms of media and communication, and it weighs a little over a pound with excellent battery life, my Nook will be on eBay in a heartbeat, and my laptop won't leave my house.  And I love my Blackberry, but I'd probably be willing to sideline that, as well.

And all of you will do the same thing.  We are heading for a single device mobile solution.  There will be some resistance along the way (as there always is), but the trend is already undeniably clear.